Salesforce Launches AI Commerce Platform as Traffic Soars

Online traffic driven by AI assistants surged 119% year-over-year in the first half of 2025, according to Salesforce data. The company projects intelligent agents will drive 22% of global orders during this year's Cyber Week, signaling a major shift in consumer shopping behavior.

This rapid adoption presents retailers with a dual : reaching customers through new AI-powered channels while maintaining brand consistency and control. Salesforce's response is Agentforce Commerce, a platform designed to give retailers oversight of the entire agentic shopping journey across both owned properties and third-party AI interfaces.

The platform enables brands to syndicate product catalogs to consumer AI channels like ChatGPT for customer acquisition while delivering personalized experiences on their own digital properties. Early adopters include global brands Pandora and Pacsun, who are using the technology to create connected shopping experiences.

For Pandora, Agentforce Commerce automates routine inquiries like order tracking and product FAQs, reportedly delivering a 10-point lift in net promoter score. The jewelry brand's AI-powered recommendations on digital storefronts are driving increased orders, traffic, and average order values.

Pacsun is leveraging the platform to strengthen connections with Gen Z and Gen Alpha customers through shoppable experiences on platforms like ChatGPT. The fashion retailer aims to transform casual conversations into meaningful engagement across emerging channels.

The platform integrates with multiple technology partners, including Google Cloud and Stripe. Through the Agent Payments Protocol (AP2), Salesforce and Google are enabling secure cross-platform transactions, while Stripe's partnership with OpenAI helps businesses convert into purchases within ChatGPT.

Nitin Mangtani, SVP and GM of Agentforce Commerce Retail, stated the platform allows brands to "not just participate in the agentic future, but to truly lead and define it." The technology builds on Salesforce's 21 years of retail experience and comes as AI-driven commerce shows explosive growth.

Industry analysts suggest this move positions Salesforce to capitalize on the rapidly expanding AI commerce market. As consumer behavior continues shifting toward AI-assisted shopping, platforms that can unify experiences across multiple touchpoints may gain significant competitive advantage.